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Westfalia Fruit sits on board of new World Avocado Organisation

In an un­­precedented move that took place during Fruit Logistica Berlin earlier this year, the world’s top avocado-producing countries united to create the first global avocado entity, the World Avocado Organisation (WAO). The primary purpose of the new organisation is to promote the consumption of avocados in the European Union, Asia and other parts of the world through collectively self-funded marketing programmes.

WAO is a US-based non-profit global entity that’s the first of its kind. The organisation is composed of a board of directors representing the interests of its members – avocado producers, exporters and importers from around the world. The founding member countries include Brazil, Mexico, Peru, South Africa, and the United States of America.

“The World Avocado Organisation represents the creation of a major international agricultural body that has been years in the making and is, to date, the only multinational global marketing organisation of its kind,” stated James Bosworth of CPF of Peru, Chairman of the WAO.  

“The world is getting smaller and this commodity has achieved a global reach as people everywhere embrace the nutritional benefits and super taste of avocados,” noted Zac Bard of the Westfalia Fruit Group, Vice Chairman of the WAO.

The idea for a global umbrella organisation for the promotion of avocados dates back several years. After nearly eight years of discussions, the idea came to fruition when the founding country members of the WAO agreed to move forward with the concept during the VIII World Avocado Congress in Lima, Peru.

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