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Celebrating Westfalia Fruit Estate

On 16th March, we commerate Dr Merensky’s birthday, the founder of Westfalia Fruit and a pioneering environmentalist of his time. Dr Merensky’s legacy is a fitting tribute to his foresight and ambition and we continue to live by his value of Doing Good across our global operations stretching aross 5 continents and 15 countries.  The video below offers an insight…

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Introducing Westfalia Fruit GMBH

In January 2021, leading multinational avocado specialist Westfalia Fruit acquired a controlling interest in Hausladen Fruchthandel, a prominent family-owned fruit supplier headquartered in Munich, Germany. Since November 2021, all formalities have been finalized and with the name change into Westfalia Fruit GMBH, the company is now an integral part of the Westfalia Fruit Group. Westfalia Fruit GMBH has a strong…

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WESTFALIA FRUIT GROUP JOINS FORCES WITH VEG POWER TO INCREASE THE UK’S VEG CONSUMPTION

Veg Power annouces that its industry-first membership programme has expanded again this quarter with the addition of Westfalia Fruit Group, the leading supplier of avocados and a range of fresh vegetables and fruit to the UK market. This addition increases the membership to 24 with representation from across the whole horticulture sector including suppliers, grocers and growers. The UK’s vegetable…

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Westfalia France Launch Innovative Sustainable Packaging

Congratulations to the Westfalia France team and their suppliers in delivering consumer friendly packaging which eliminates the use of black plastic while being biodegradable and successfully maintaining fruit quality. The carton packaging is made with Forest Stewardship Council (FSC) materials, guaranteeing that the cardboard used has been sourced from forests that are being actively managed to consider people, wildlife and the…

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Westfalia Fruit achieves Carbon Measured certification of SA-market products and UK-market avocados

After engaging with the global experts on climate change, the Carbon Trust, Westfalia Fruit is ensuring compliance with best practice for carbon emissions. Westfalia has achieved Carbon Measured certification from the Carbon Trust for its South African-grown avocados sold in the UK market, and its avocado-derived product range sold in the South African market, including avocado, avocado oil and guacamole…

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Danielle Willems to head Comms for Westfalia Fruit Group

The Westfalia Fruit Group is pleased to announce today the appointment of Danielle Willems as Group Communications Executive from 1 October 2021. Danielle is an experienced, culturally adaptable and high-energy communications executive with over 15 years’ experience in corporate and business communications, transformation and crisis management. Danielle has built a strong and broad communications career primarily within large scale, complex…

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Westfalia Fruit Group Appoints New USA President

Westfalia Fruit announced today that Raina Nelson has been appointed President of its USA operations, from the end of August 2021. Nelson, a well-known trailblazer in the global produce industry, will succeed outgoing President, Art Bruno, who retires after six years at Westfalia Marketing USA. Nelson is a practiced business leader whose diverse experience in the fresh-produce industry includes marketing,…

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Westfalia Colombia Celebrate First to Export Avocados to South Korea

Westfalia Colombia, part of the global Westfalia Fruit Group and known as #AvoExperts have successfully exported Colombian Hass avocados to South Korea for the first time. “We are very proud to be the first Colombian avocados to be available in South Korea.  As a team we have worked closely with the Colombian Agricultural Institute (ICA) and the Korean Government to…

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Westfalia Fruit Group Illustrates its Commitment to Sustainability with Science-Based Targets Initiative

Westfalia Fruit Group, the world’s leading avocado supplier, has further developed its focus on sustainability and ensuring it is intrinsic throughout its global operations, by signing up to SBTi and committing to set science-based targets within the next 24 months. The SBTi organisation defines best practices in science-based targeting and is responsible for validating and measuring participant’s progress within a…

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