“Wim will bring a growth mindset with a focus on cross-country collaboration, transformation and optimisation, starting from consumer needs and connecting with our customers. This will allow Westfalia Fruit to become a stronger category leader and the preferred partner of our European customers across all channels like retail trade, e-commerce, discount and food services,” said Graham Young, Chief Operations Officer of Westfalia Fruit.

“I’m excited to join Westfalia and bring my leadership and ideas to a dynamic and growing fresh produce sector. I will be looking to truly integrate the European business, creating a stronger customer centric culture,” said Destoop.