The UK’s vegetable consumption does not meet government recommendations, with almost a third (29%) of primary school aged children eating less than one portion of veg a day and only a third of adults achieving the 5-a-day target.ⁱ  Veg Power was founded to reverse this trend and launched a unique whole-sector membership programme in Q4 2020 to help fund its campaigning. In return, it provides the grocery industry and horticulture sector with a direct stake in the future of the campaign and offers a range of benefits including industry briefings, brand-licensing opportunities and exclusive Market Insight reports.

Commenting on this latest development Dan Parker, Chief Executive, Veg Power, said: “We’re delighted to welcome Westfalia to our membership programme to support us achieve our mission of getting every child and adult eating an extra portion of veg. We’ve got a whole range of exciting projects on the horizon to encourage more of us to expand and increase our veg intake.”

Graham Young, Westfalia CEO Europe adds “as a leading fresh produce supplier, Westfalia is proud to support the Veg Power campaign.  We all appreciate the benefits of eating a balanced diet and hope the on-going campaign can help shift our good intentions to action and protect the health of us all.”

For more information visit – Veg Power UK