05 Oct 2023
Westfalia Fruit appoints new President Europe
Westfalia Fruit appoints Wim Destoop as new President Europe with a focus on customer experience, collaboration and transformation.
Westfalia Fruit, a leading multinational supplier of avocados and a range of fresh fruit, has announced the appointment of Wim Destoop as President of Europe from 2 October 2023. As President of Europe, Destoop brings more than 30 years of extensive experience in Food & Beverages across multiple businesses including Carrefour, Danone and PepsiCo. In his last role at PepsiCo, Destoop was Senior Vice President General Manager for the Business Unit Northern Europe, covering 12 countries.

“Wim will bring a growth mindset with a focus on cross-country collaboration, transformation and optimisation, starting from consumer needs and connecting with our customers. This will allow Westfalia Fruit to become a stronger category leader and the preferred partner of our European customers across all channels like retail trade, e-commerce, discount and food services,” said Graham Young, Chief Operations Officer of Westfalia Fruit.

“I’m excited to join Westfalia and bring my leadership and ideas to a dynamic and growing fresh produce sector. I will be looking to truly integrate the European business, creating a stronger customer centric culture,” said Destoop.

Public Relations contact information
Danielle Willems
+31 6 46753468
Maged Ochoa Ferrazzini
+31 164 317 012
Share this article
background illustration
Westfalia Fruit logo
© 2024 Westfalia Fruit